Company Background
The company is a dynamic player in the advertising landscape, serving as a unifying force across diverse advertising channels such as television, programmatic, and social media. Their comprehensive approach spans a wide array of formats and devices, providing marketers with a seamless and sophisticated platform for media planning. Their technological prowess extends to the convergence of digital and advanced TV, encompassing linear TV, over-the-top streaming, connected TV, and premium digital video. Their expertise empowers advertisers to strategize and execute campaigns across a network of over 150 integrated partners, which includes major social media platforms like Facebook, Instagram, Pinterest, Snapchat, and Twitter. This proficiency has earned the company industry acclaim, as evidenced by the numerous awards they have garnered for their technological innovations.
Project Description
The project is focused on incorporating AI into the customer’s products and services, with two primary initiatives. The first is an audience creation mechanism where users provide keywords, and the system recommends audiences through a chat-like interface. This initiative has a working proof of concept (POC) using OpenAI and is currently in the investigation and technical design phase. The second is a chatbot designed to provide users with insights and recommendations for optimizing their campaigns, using data-driven insights. This is in the exploratory phase and involves leveraging low-code tools such as Dify with a strong emphasis on prompt engineering.
Technologies
What You’ll Do
Job Requirements
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The Global Benefits Package Includes
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